Case Study: TheAudiolearning
₹1Cr+ Revenue Generated Using Performance Marketing for a Medical Coding Program
TheAudioLearning is a healthcare education platform that offers medical coding programs with placement support. The objective was to build a scalable digital acquisition system capable of consistently generating qualified leads, increasing webinar registrations, and driving course enrollments.
- Client:
- heAudioLearning
- Industry:
- Healthcare Education / Medical Coding Training
- Program:
- CPC Medical Coding Certification with Placement Assistance
The campaign combined a webinar funnel strategy with direct conversion campaigns targeting warm audiences, ensuring both engagement and higher conversion rates.
Campaign Performance (120 Days)
| Metric | Value |
|---|---|
|
Ad Spend |
₹18.6L |
|
Total Impressions |
12.4M |
|
Total Clicks |
186,000 |
|
Average CPC |
₹10 |
|
CTR |
4.1% |
|
Leads Generated |
15,000+ |
|
Cost Per Lead |
₹126 |
|
Qualified Leads |
5,800+ |
|
Admissions |
780+ |
|
Revenue Generated |
₹1.02Cr+ |
|
Revenue Pipeline |
₹2.4Cr+ |
|
ROAS |
5.5X |
